IDP announced its entry into the Canadian higher education market in December 2010 with the intention of placing international students into Canadian institutions in the 2011/12 academic year. The move marked an expansion of the company's overall multi-destination marketing strategy.
A Toronto-based Canada Client Relations Team was established to focus on developing the company's Canadian client portfolio, supporting its clients, and promoting the combined benefits of IDP's global presence and local understanding of individual markets.
IDP Canada now has a client portfolio of over 90 universities, colleges, private pathway providers, schools, and English language providers. Significant work has been undertaken across IDP's global network to enhance student counsellors' knowledge and understanding of the Canadian educational system and the unique offerings of our partner institutions. Counsellor expertise is further supported by IDP's sophisticated CRM system OSCAR, which in addition to maintaining customer data and providing custom reporting functions, also includes a comprehensive Knowledge Base on multi-destination educational offerings.