In this edition, we spoke with Cheryl Lee, IDP Singapore Destination and Client Relations Manager Australia / New Zealand to gain insight into her work promoting New Zealand to students.
How long have you been working for IDP Singapore?
I’ve been working for IDP for the past 6 and a half years in the student placement team, approximately 5 months ago I moved in to my new role of Destination and Client Relations Manager.
What does your role of Destinations & Client Relations Manager (Australia/New Zealand) involve?
My role primarily involves identifying potential areas of growth for our clients in Australia and New Zealand, and creating the means in which positive outcomes can be attained for them – in terms of increasing the profile of their institution and ultimately placement numbers.
It may involve implementing dedicated or themed campaigns, or finding avenues for greater engagement and collaboration with local institution partners, stakeholders, government bodies; or even just having important conversations to streamline process related issues. I also manage the communications between the clients and the team to coordinate internal office activities.
What do you enjoy most about the role?
I enjoy the level of interactions and relationships cultivated from engaging with people with broad levels of knowledge and experience, as it has definitely enriched my professional development.
It’s also satisfying to know that that our work here contributes to scores of local students looking at international education as well as contributing to our client’s success.