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In this edition, we spoke with Rohan Rego, IDP Middle East Destination Manager New Zealand to gain insight into his work promoting New Zealand to students.
How long have you been working for IDP Middle East?
I have been working with the IDP Middle East team for the past six years (May 2011). I initially joined as a counsellor and was promoted as a result of an internal job posting in 2013. It has been an excellent journey so far.
What does your role of Destination Manager – New Zealand involve?
My role is to create, implement and monitor the strategies that raise the profile of NZ as a country, as well as promoting NZ institutions. It also involves working closely with stakeholders such as Education New Zealand and Immigration New Zealand, which are our natural partners in the quest of mobilising students to NZ.
What do you enjoy most about the role?
The role is very comprehensive as it cuts across various relationships with internal customers. I work with the IDP team across the Middle East offices, as well our New Zealand clients. The interactions, personal contacts and – more importantly – the long-lasting relationships I share with people across all areas is probably the most important factor that has helped me to grow in the role over a period of time.
What plans do you have for promoting New Zealand over the next 12 months?
My plan is to launch NZ-specific online campaigns, as well as presenting the highlights of studying in NZ to our schools. We’re also planning some NZ-specific competitions. In terms of events, I am in talks with Education NZ to bring its brand ambassador Stephen Fleming to the region as this will certainly create a strong buzz in the market.
In your opinion what makes New Zealand such a great place to study?
In today’s world, parents and students are concerned about safety. NZ fits in this space very well and is one of the first choices when considering international student placement. Quality of education is second to none as NZ still has the highest percentage of universities in the top 600 as per the Times Higher Education Ranking. NZ is all about a different and a life-changing experience.
What can IDP’s New Zealand clients do to assist and support IDP Middle East with promoting New Zealand to students in the region?
I believe we need to have more engagement with clients as this would certainly assist the on-ground teams to promote NZ more effectively. We could look at hosting NZ in office fairs to generate leads and applicants. This could also be tied in with international school visits around the region to profile NZ institutions.
When you are not at work, what do you like to do in your spare time?
I like to take it easy whenever I am off work. Spending time with my little boy is the best feeling, which I can’t express in words. I love listening to music and follow regional and international politics, which is something that holds my attention for a good amount of time. And of course I love to take my car for a spin, which gives me an adrenaline rush!