The future of global student recruitment: IDP and Hotcourses Group
In January 2017 IDP Education acquired Hotcourses Group.
Hotcourses Group produces some of the world’s most popular education websites such as The Complete University Guide, Whatuni and Hotcourses Abroad. These sites help prospective students make the right study choices and to connect them with universities around the world.
The coming together of the two organisations enables a seamless journey that connects students with world-class education opportunities and provides support throughout their international studies.
What does this mean for our students?
For close to fifty years, IDP’s students have trusted and relied on our face-to-face advice at life-changing junctures. We know an international student’s educational journey begins well before we first speak with them — they talk to their friends about studying overseas, read university reviews and do their research online.
The addition of the Hotcourses Group to the IDP network allows us to start our relationship with our students earlier, so we are by their side throughout the whole international education journey, from course discovery through to career.
It also means our trusted advice and support is available through more channels, and in formats that work best for our students. In the future, when they are ready to speak directly to a counsellor, students will enter the conversation assured our team is familiar with their short-lists, goals and saved preferences.
Our comprehensive dataset also allows us to show students where their peers, with similar interests and backgrounds, have chosen to study.
It is this deep knowledge and continuity of support that allows our students to make their international education decisions with confidence and clarity.
What does this mean for our clients?
Our combined digital network receives 61 million visits from prospective students each year. The range, and the scale of the information available to students, enables institutions to amplify their reach, diversify their audiences and ensure their content and messages are seen by more students at the very beginning of their international education journey.
At an individual student level, our model seamlessly qualifies a student web enquiry and transfers it to a local and highly-trained IDP counsellor who will follow up with the student immediately. This is an industry-first model and something we believe marks the future of international recruitment.
At an industry level, our combined sites provide us with real-time insights into the online search behaviour of our students. When globally significant events unfold we can see the immediate shifts and swings in search trends as students reconsider their destination preferences
Hotcourses International Student Recruitment Forum 2017
Data driven insights: Take a look at the highlights and key take-outs from speakers and delegates at the Hotcourses International Student Recruitment Forum 2017