Welcome to the Spring Edition of the Client Update
The annual Client Satisfaction Survey was launched on 4th April. This year we have asked an external specialist in client service, Accelerator Solutions Limited, to conduct the survey. Accelerator is an independent research partner. All surveys undertaken by Accelerator Solutions Limited comply with the Market Research Society Code of Conduct, and also with the Data Protection Act 1998.
The results of the CSS are used to drive our processes and standards of delivery, demonstrating our commitment to continuous improvement.
The CSS has enabled us to introduce a number of innovations in recent years as a direct response to client feedback. These include:
• The Hub
• Market Insight Infographics
• The Media Digest
For further information about the Client Satisfaction Survey, including the results from last year and more details about why we do the survey please see our Client Satisfaction Survey webpages
We will be at the Going Global Conference and the NAFSA Conference in May and looking forward to seeing a lot of clients at both events.
Both conferences are very busy conferences but they are great opportunities to meet with clients and talk face to face. Arlene Griffiths, Director of Client Relations and Business Development UK & USA and Bryony Blinman, Head of Client Relations will be at NAFSA and several of the UK team will be attending Going Global. If you would like to express an interest in meeting with anyone from IDP at these conferences, please fill in this online form here.
IDP Head of Research, Lyndell Jacka, will be delivering sessions at both conferences drawing on our latest market research insights.
IDP Education has expanded its presence for the UK in Sri Lanka. The office officially launched on 4th April with an in-house admissions day attended by 3 client universities including. Middlesex University London, University of Central Lancashire and the University of Surrey. Afterwards there was a mini fair attended by prospective students and interactive sessions with the representative universities.
We continue to support key stakeholders across the HE sector on a number of collaborative projects in order to strengthen the UK’s international position and add further value for you, our clients, by representing your interests. We have been involved in a number of initiatives since our Winter Client Update, these include:
- IDP sponsored the Universities UK International Higher Education Forum and also delivered a workshop session drawing on our latest student buyer behaviour research
- We presented on the latest market trends at a meeting of the Scottish Universities International Group (SUIG)
- IDP staff attended the Whatuni Student Choice Awards, congratulations to all nominees and winners.
- We have been invited to attend the next meeting of the All-Party Parliamentary Group (APPG) for International Students.
- IDP has been asked to provide an agent perspective and speak at the Higher Education Strategic Planners Association (HESPA) one-day conference “Understanding Global University Rankings”
- As mentioned above members of the team will be at Going Global and NAFSA and look forward to meeting with you
- We will be sponsoring and attending the Universities UK International conference “Enhancing the international student experience”
- IDP will be sponsoring and delivering sessions at both the UKCISA and BUILA conferences
Throughout March we explored the different ways in which we can work together, to add value to your relationship with us:
Creative Collaboration: find out about Virtual Reality and the use of Facebook Live in the Middle East, as well as additional marketing opportunities in Singapore.
Delightful Data: watch a UK market update video, download our 2017 country infographics, and find out what kind of data IDP collects.
Intriguing Innovation: tell us what you think of the Hub, and watch a video to check that you are making use of all of the Hub's features.
Beyond Recruitment: find out about our Corporate Social Responsibility strategy, including ways for you to get involved, and watch a video about our stakeholder engagement activities in the UK.
We have produced a suite of flyers to highlight different areas of our work in order provide you with more information and support you in engaging with our services:
- An overview of our global events and list of offices
Are the Hard Times Ending for the UK International Student Market? By Arlene Griffiths, Director, Client Relations and Business Development UK & USA
How Can Universities Better Support Their International Student Recruitment Agents to Maximise Return on Investment? By Martyn Edwards, Head of Marketing and Business Development UK & USA
How Can We Reassure Students That The UK And US Are welcoming? By Martyn Edwards, Head of Marketing and Business Development UK & USA
How Can UK HE Marketers Better Support Their International Agents? By Martyn Edwards, Head of Marketing and Business Development UK & USA
Several members of the team took part in the Cardiff Bay 10K run in aid of the Welsh Refugee Council. This was done as part of the World Challenge where we are aiming to "walk" around the world, stopping by all our IDP Counselling countries. Read more about our challenge on our blog.
The World Challenge is part of our broader Corporate Social Responsibility (CSR) strategy. By focusing on three strategic strands, Community, Environment and Well-Being, we not only recognise the debt that we owe to the wider society in which we operate but look to increase our efforts to be healthier and more sustainable in our day to day working lives.
Employability Workshops with the Welsh Refugee Council
On Tuesday, 18th April, we welcomed a group of 10 refugees into our office for an employability workshop about LinkedIn and Personal Branding. The workshop is the fourth of a series of employability sessions that IDP run in partnership with the Welsh Refugee Council in Cardiff. It was delivered by Martyn Edwards, our Head of Marketing and Business Development, who is also a LinkedIn expert (and addict!).
Martyn explained how to build an attractive profile on LinkedIn and gave advice about how to make the most of this tool. Feedback from the attendees was very positive “I have learnt a lot of useful tips to build a strong LinkedIn profile that would give a positive impression to the employer. I will definitely rebuild my profile for it to be more professional and attractive.”
We will welcome the attendees back into the office on 4th May for a LinkedIn Surgery where Martyn will be available to give feedback on LinkedIn profiles created following the workshop. If you would like to be involved in our work with the the Welsh Refugee Council, please get in touch.