Eastern Institute of Technology’s student Lydia Hartshorne, 27, was one of the 30 recipients of the Prime Minister’s scholarship to the value of almost NZD 10,000.
Lydia will conduct an eight-week internship with The Business Bureau based in Beunos Airies. She will develop the marketing strategy for The Business Bureau’s client Watcha.live, a platform that integrally combines TV, internet, and technology, thereby converting devices into TV.
She said the work placement would be an “adventure”, and that the prospect of going to South America was an exciting one.
“It was the first scholarship that I ever applied for, so I had no idea what to expect”.
“The scholarship was either for Asia or Latin America and the reason why I chose Latin America, and Argentina specifically, is because it’s so similar to New Zealand. So the likes of the wine and beef industry, both southern hemisphere also rugby is quite prominent in both countries so that was all really appealing to me.”
Lydia said one of her Marketing lecturers Regan Cotter first persuaded her to sign up for the scholarship.
“This is a life changing moment for Lydia and will be the launching pad for a very promising career in business. This opportunity is a reflection of the hard work and dedication Lydia has placed into her Diploma of Wine Marketing and Bachelor of Business at EIT,” said Regan Cotter.