St Mary’s University London’s 100% online MBA in Digital Marketing enhances your knowledge of economics, cost-based decision making, corporate financial management, operations, marketing strategy, organisational management, corporate planning and more. In our digital classroom, you will apply the theories you learn to real-world workplace challenges, learn to collaborate and work effectively in teams across and within functional areas, enhance your communication skills, sharpen your critical and analytical thinking, deepen your ethical decision-making in business contexts, and proactively anticipate rapidly changing business challenges in a global economy.
The digital marketing specialisation comprises three courses to equip you with the knowledge, skills, and tools needed to use marketing tools on digital platforms to promote a product or service for increasing an organisation’s customer base. You will explore digital marketing strategies, search engine marketing, and how to create content; the commercial and social context behind digital marketing; building effective relationships with customers through social media, and how to apply the key building blocks of successful digital strategies.You’ll develop your capacity to:retrieve, visualise, analyse, and apply digital marketing data to real-world scenarios for marketing strategyselect and implement the appropriate tools and techniques to support specific digital campaigns and experiences in line with digital marketing best practicedevelop effective metrics and KPIs to evaluate and optimise the performance of digital campaigns and experiencesdesign and implement a social media marketing strategy integrated into a business’s overall market strategyevaluate, compare, and select the appropriate social media marketing tools and platforms in line with business goals and target audiencesexamine and analyse digital marketing tactics, including social media, email marketing, and websites, and use data analysis and measurement to optimise their performance.And grow your careerDigital marketing is a rapidly growing industry that offers a range of career opportunities. St Marys’ online MBA in Digital Marketing develops your ability to analyse, evaluate and manage market opportunities to grow your career in roles such as: Digital Marketing Manager, Paid Search Manager, Digital Marketing Director, Social Media Manager, Market Research Manager and more.Career path14 industry-focused MBA degrees and 5 MSc Computer Science programmes.
