Why this courseProduct design is an exciting industry that continually evolves alongside technology, product advancements, the demand for quicker turnaround times, unique and personalised products and environmentally friendly supply chains and production.Product design is about understanding people and their emotional connections with products, questioning existing ways of doing things and seeing opportunities to change things for the better.Product design and innovation encompasses a variety of skills including an engineering theoretical understanding with marketing, branding, user experience, entrepreneurship and provides our graduates with all of the skills to successfully benefit both their own ventures or to become innovators within other businesses.This is integrated with manufacturing processes, CAD, rapid prototyping and digital prototyping technologies, software and practical skills to turn the design into reality which is fundamental to global market success and requires not only customer appeal, aesthetics and brand awareness but also consistent and correct functionality, superior quality and fitness for purposes all at a competitive price.Study with uslearn how to develop new and innovative technology products for the global marketplacework with cutting-edge design and making technologies including 3D digital design and 3D printinggain skills and knowledge in design, making, creativity, innovation, technical analysis and communicationundertake summer placements in industry. Study abroad options include Australia and Singaporeprofessional accreditation by the Institution of Engineering Designers and Institution of Engineering and TechnologyCareersTechnical knowledge, creative flair, problem-solving and a passion for designing and refining the usability of luxury to everyday items is what’s needed for a career in product design.Work experience is highly desirable for graduates applying within the product design industry, to best demonstrate their team working abilities, skills and portfolio breadth. Our students truly benefit from the industrial group project which is integrated into their degree, to provide them with this necessary experience to stand out when competing for graduate jobs. Furthermore, many of our students gain placements and internships throughout their studies to advance their professional development ahead of graduation.ompanies return year-on-year to recruit from our department, and specifically, companies such as Chivas Regal, Adidas, Rolls Royce, Dyson and Jaguar Land Rover have our graduates covering a plethora of roles across their teams. Some of our graduates go on to graduate trainee programmes with companies such as Diageo, Accenture, Unilever and Procter & Gamble.