Certificate in Digital Marketing Strategy

Businesses of all sizes, and selling every type of product, rely on digital marketing to reach and strengthen relationships with customers. Companies are now spending record budgets on advertising on the Internet, mobile, and social media platforms. For this reason, there is a growing need for highly trained professionals who understand both technology and marketing to develop strategies to take full advantage of digital media to accomplish company goals.Digital Marketing is the promotion of products or brands using multiple channels, technologies, and electronic media (e.g., email, websites, social media, text messaging, instant messaging, video, apps, and podcasts) that allow an organization to analyze campaigns, content, and strategy. A certificatein digital marketing strategy integrates digital technology and marketing to prepare students for new and emerging jobs related to analytics, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce, and media design.