Marketing MPhil

OverviewAbertay’s research culture encourages areas of cross-disciplinary and inter-disciplinary working that are consubstantial to the latest evolutions of the marketing discipline.We are particularly attentive to the latest evolutions in knowledge and practice that relate to strategic and digital marketing, and consumer behaviour. For example, the phenomenon of social media influencers presents ample opportunities for research, considering that billions of consumers regularly use social media platforms. Potential topics could include determinants of social media influencer success and ways in which social media influencers affect consumer behaviour.MPhilThe award of Master of Philosophy demonstrates a systematic understanding of knowledge and a critical awareness of current problems andor the application of original thought, much of which is at (or informed by) the forefront of your field of study or area of professional practice.How long is an MPhilIf you are studying full-time, you are expected to complete the award in 24 months. The minimum period to receive this award is 12 months and the maximum is 48 months.If you are studying part-time, you are expected to complete the award in 48 months. The minimum period to receive this award on a part-time basis is 24 months and the maximum is 72 months.

The minimum entry requirement for all our research degrees is an Upper Second Class Honours degree (or equivalent) at undergraduate level in an appropriate discipline and/or a Master’s degree. Degree studies must include an independent research component evidenced in the degree transcript, such as dissertation, project, or thesis.