BSc Marketing / Modern Languages

BSc Marketing Modern Languages at Aberystwyth University is an exciting and dynamic course that combines elements of marketing, consumer behaviour, digital and strategic marketing with the study of languages and culture. Taught by accredited and renowned marketing experts within the Aberystwyth Business School and the Department of Modern Languages, over the course of the degree you will develop a firm knowledge of external influences on the marketing world and the rapidly changing use of information technology and digital media for marketing purposes.

BSc Marketing Modern Languages will allow you to combine the theory of marketing in its respective discipline with the study of languages and culture - choose from French, German, Spanish and Italian. This degree will equip you with attractive linguistic skills that will enable you to excel post-university.

Aberystwyth University is an accredited Chartered Institute of Marketing (CIM) Graduate Gateway Centre, which means that you can study towards a professional CIM qualification while studying for a degree, or gain exemptions for certain CIM modules in the future.

Why study Marketing Modern Languages at Aberystwyth University
- You will gain accreditation from the Chartered Institute of Marketing (CIM)


- You will develop an insight into the world of enterprise


- You will understand the impact of changes in the business environment such as economic events.


- On successful completion of this degree you can apply for 50% exemption from the professional CIM Diplomas.


You will gain knowledge in the following:
- Digital marketing


- Social media


- Changes in the regulatory and legal environment


- Strategic marketing


- Business strategies


- Modern languages and culture.


On completion of this degree you will possess:
- A broad understanding of management and marketing in practice


- The ability to communicate in your chosen language


- In-depth knowledge of trade and commerce in the public and private sector


- A solid grasp in the complexity of management challenges and the combined impact of the economic, financial, human and legal issues that leaders encounter.