Bachelor of Business Administration in e-Business Management

The Bachelor of Business Administration in e-Business Management (BBAeBM) is a four-year, 124-credit undergraduate degree that combines comprehensive business education with specialized study in digital transformation and technology-enabled management. The program prepares students to apply, evaluate, and manage emerging technologies, including artificial intelligence, that are reshaping how businesses operate.

Students progress from foundational courses to advanced coursework that develops practical and managerial skills in areas such as e-commerce, digital marketing, business analytics, digital finance, information management, and strategic decision-making. Attention to the ethical and responsible use of artificial intelligence and other emerging technologies further develops professional competence in areas such as privacy, cybersecurity, governance, and social accountability.