Marketing - BSc (Hons)

Develop your business and analytical skills and take your first steps into the exciting world of marketing, with our BSc (Hons) Marketing degree in Peterborough. Whichever industry you want to work in, gaining a recognised marketing qualification is a sure-fire way to stand out from the crowd. By studying BSc (Hons) Marketing at ARU Peterborough, you’ll achieve a sound understanding of the terminology, concepts, principles, and techniques used in marketing. We’ll encourage you to pursue areas of particular interest, and to appreciate the importance of the social, political, ethical, technological, environmental, and global contexts in which today’s businesses – and marketers – operate.

As well as looking at the principles and practice of marketing, our BSc (Hons) Marketing degree has a strong foundation in business and management. While studying at ARU Peterborough, you’ll evaluate markets as a method of resource allocation, ‘market failures’, and policy corrections, both product and factor markets. You’ll learn to deploy your knowledge and skills to design, implement and evaluate marketing strategies, and effectively use a range of marketing tools and techniques to deliver results. You will be able to devise credible solutions to organisational problems in a wide range of marketing contexts.

You will also develop a comprehensive understanding of the principles and functions of management, including human resources, marketing, accounting, and finance, including knowledge and information management. One of the benefits of studying at ARU Peterborough is the opportunity to build strong networks with local employers, and work on real-world business challenges.

96 UCAS Tariff points from a minimum of 2 A Levels (or equivalent). 3 GCSEs at grade C, or grade 4, or above, including English and Maths. If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University. An International Baccalaureate with a minimum of 24 points. IELTS 6.0 with 5.5 in each element. TOEFL iBT with 80 overall and a minimum of 17 in Writing and Listening, 18 in Reading and 20 in Speaking.