Bachelor of Applied Management (Marketing and Sales)

Become a dynamic force in marketing. This degree will equip you with a broad range of professional and marketing skills, that enable you to be a dynamic force in the world of sales and marketing and help businesses, and yourself, stand out in the crowd. In your first year you’ll develop a depth of business knowledge and skills required for any commercial context. This includes skills in management, leadership, accounting, marketing, HR, law, economics and sustainability, as well as knowledge of Treaty of WaitangiTe Tiriti o Waitangi. Then across your second and third years you’ll dive deeper into marketing and sales, where you’ll develop an advanced understanding of the art of marketing in today’s fast-paced, ever-changing commercial landscape. You’ll gain knowledge and skills in marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, as well as international marketing and contemporary marketing issues. Additionally, you’ll channel the knowledge and skills you acquire into a practical industry project for a local business or organisation, in which you’ll address business issues or advance business opportunities.

University Entrance: NCEA Level 3 (60 credits at level 3 and 20 credits at level 2 or higher) which must include 14 credits at Level 3 in each of three approved subjects and:Literacy - 10 credits at Level 2 or above, made up of 5 credits in reading, 5 credits in writing, Numeracy - 10 credits at Level 1 or above (specified achievement standards, or unit standards 26623, 26626, 26627) OR New Zealand Certificate in Study and Career Preparation (Level 4) Ara Business and ICT Pathway or equivalent. If you have undertaken examinations other than NCEA (e.g. International Baccalaureate, Cambridge Examination), Ara will assess your qualification for academic entry equivalency.