Master of Science in Strategic Communications with an Emphasis in Social Media Management

Enhance your ability to align social media messaging with integrated marketing strategies with the 100% online Master of Science in Strategic Communications with an Emphasis in Social Media Management program at Arkansas State University. Open career doors and meet your professional goals with capabilities you will have gained in consumer analysis and the delivery of key information to diverse audiences. This online graduate program provides you the opportunity to further invest in your career and rise as a skilled communicator. You will learn to maximize your social media approach by leveraging consumer analysis with media research, utilizing the appropriate tools, reach diverse audiences with effective data tracking techniques, and align your company’s user engagement goals with effective marketing strategies. Through the program’s core coursework, you will gain full comprehension of Google Ads and Nielsen as well as a strong grasp of crafting, tracking and measuring the effectiveness of social media messaging. Graduate career-ready with HootSuite™ certification and a deep understanding of appropriate social media tools and how to conduct consumer analysis through research in media industries. This affordable online program is designed for working professionals to further their careers at their own pace and at their own schedule.

Bachelor's degreeCumulative 2.5 GPA Bachelor’s degree from an accredited university with at least a 2.5 cumulative GPA or a 2.75 in the last 60 hours (undergraduate, graduate or combination thereof) or graduate or post-baccalaureate professional degree from a regionally accredited (U.S.) institutionNote: If you are admitted and have less than a 2.75 cumulative GPA and less than a 3.0 GPA in the last 60 hours, you must make a grade of B or better in each course during the first 9 hours of graduate work at Arkansas State University as part of a conditional admission status