Bachelor of Business - Marketing

Curious about how the marketplace operates and why consumers respond as they do Study marketing as part of the Bachelor of Business degree. New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways. As a marketing student, you'll learn to identify and address customer needs, find out more about consumer behaviour, identify market insights, learn to integrate marketing communications and address social marketing issues. You'll also explore topics like strategic marketing and brand management.

Higher School CertificateApply if you have:A grade of C or higher in each of three subjects of the New Zealand University Entrance, Bursaries and Scholarships (NZUEBS) examinations; orA combination of NZUEBS A, B or C grades and have completed equivalent subjects registered on the National Qualifications Framework; orAt least 13 credits at Level 3 from the National Qualifications Framework in each of 3 approved subjects from the approved listYou must have achieved the IB Diploma (24 points)