Marketing - BA (Hons)

Our BA (Hons) Marketing degree, recognised by the Chartered Institute of Marketing (CIM), gives you the practice-based skills and knowledge needed to succeed in the dynamic discipline of marketing. You will gain not only the knowledge needed to become a capable marketer but also the personal skills and real-world experience employers desire, enabling you to make an immediate impact upon graduation.
The course is built on the principles of employability, sustainability and the optimisation of emerging technologies such as artificial intelligence, simulation and data analytics . These key strands, alongside the opportunity to obtain real-world experience, will allow you to be an innovative, agile and flexible marketing professional able to have an immediate impact in a competitive and ever-changing working environment.
A key benefit of the course is the opportunity to join our student-led, in-house marketing agency, The Link. The Link Agency gives you the opportunity to work on live projects with real-world clients, which in the past have included the BullRing Shopping Centre, Acorns Children’s Hospice and Solihull Moors FC.