A degree in Hospitality Administration prepares students to begin their careers in a variety of industry sectors: hotel operations, sales and revenue, marketing, human resources, food and beverage management, real estate development, event management even entrepreneurial ventures.
Learning Outcomes
Knowledge Outcomes
Knowledge of the foundations of the hospitality industry: history, lexicon, and sectors.
Knowledge of the role of hospitality in society.
Knowledge of core hospitality business functions, including, but not limited to, finance and accounting, marketing, operations, human resources and organizational behavior, and revenue management.
Knowledge of the concepts, frameworks, and methods of experience design and management.
Knowledge of key macro-level issues that mutually impact hospitality and society, including, but not limited to, technology, sustainability, and wellness.
Skill Outcomes
An ability to exercise innovation as a learnable iterative process.
An ability to optimize human interactions in experience-based industries.
An ability to apply analytics to facilitate decisionmaking.
An ability to lead individuals, groups, and organizations.
An ability to communicate ideas in a persuasive and effective manner.
The Revenue Management & Analytics concentration is structured to prepare SHA students for careers in hospitality data analytics and revenue managementrelated professions. Developing key analytical and revenue management skill sets will better prepare students to assist hospitality organizations in solving the crucial issues they face today. Employing data-informed decisionmaking approaches, students will also gain the knowledge to recognize opportunities and leverage a data-driven approach to solving critical operational problems.
Through a sequenced approach, the courses required for the concentration encourage students to develop skills such as statistical programming, analytical visualization, forecasting, pricing optimization, predictive modeling, and segmentation techniques. The use of hospitality industry'specific analytics will also be covered in all the concentration courses, and practical case studies will be employed to educate students on the critical importance of analytics to the hospitality industry today.
