BA (Hons) Business and Management (Marketing)

Marketing is a vital tool in today’s highly competitive business environment. On this pathway, you’ll gain an understanding of various marketing functions and examine concepts, principles and activities in strategic and digital marketing. Analyse marketing activities and develop marketing plans for a range of domestic and international settings. Opportunities to study abroad at one of our international partner institutions. Study a diverse subject that provides a stepping-stone to work in any industry, anywhere in the world. Complete an optional 30-week placement, giving you invaluable opportunities to gain industry experience and build a professional network.

Study at a university with over 35 years’ teaching experience in this area, excellent industry connections and an international reputation
Duration: 3 years full-time or 4 years full-time with a minimum 30-week placement. Foundation Year: 4 years full-time or 5 years full-time with a 30-week minimum placement

Numeracy and literacy requirements - There are no GCSE requirements. The Foundation Year will cover these skills in preparation for degree study. For September 2023 and September 2024 entry - 48–72 UCAS tariff points. International Baccalaureate (Diploma) - An overall score of 28–31 points.