MA Advertising

To become part of the future of advertising, the communication you will create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st century communications company.Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions.You’ll learn how to create sustainable and socially aware communication, by looking at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach.On this Advertising Masters degree you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing.All this make graduates of this MA Advertising program very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered.How will I be taught and assessedThis MA is offered as a blended learning experience, with lectures taking place both online and on-campus, providing flexibility for both course related work-based placements or to help you pursue your own industry opportunities.With the breadth of diverse projects and industry influences this is essential for personal and professional development. You’ll gain an integrated and gradual learning experience throughout which the various teaching methods, experiences and industry exposure contributing to this.All taught subjects are translated into practical brief-led projects, which are then contextualised in industry through regular workshops. You’ll be learning and gaining feedback from a host of different sources which enables them to create contacts, links, and opportunities to bolster your career in the real world of advertising at every stage of the course.Written assessments will be accompanied by face-to-face delivery of research presentations, creative presentations, portfolio work, final pitch presentations. Some of these will involve additional assessment from visiting tutors and alumni, or agency personal if the work being assessed is an agency-based project.You’ll also work on some non-assessed briefs to allow you to get as broad an experience as possible and experiment without detrimental results. If some of these are for working agency practitioners, via the Hyreus Scheme, this will further your potential intern opportunities and final employment chances.

Graduates with a good first degree, usually Upper Second and above; preferably in a communications subject. Advertising or marketing studied to BA level (as listed above). Graduates from abroad (with grade 6.5 English or above) from a communications discipline or international advertising agency. TOEFL iBT - 88 overall with minimum of 17 in Listening, 17 in Writing, 20 in Speaking and 18 in reading.