Master of Digital Marketing

As technology reshapes how consumers behave, how organizations compete, and how markets evolve, the demand for skilled digital marketers who can think strategically, analyze data, and use AI responsibly has never been stronger. The Master of Digital Marketing (MDM) at Cape Breton University equips students to lead and innovate in today’s data‑driven, AI‑enabled marketplace. In just 16-months, students will build the strategic mindset and technical skill set employers demand, blending marketing strategy, analytics, consumer behaviour, and the responsible use of AI and automation.

Through immersive labs, case studies, and culminating in a Master’s project, students will apply classroom learning with the same tools trusted by industry to solve real‑world challenges. Offered in-person with full‑time and part‑time options, the MDM program welcomes recent graduates, working professionals, and career changers ready to accelerate their growth in a global field.

Four (4) year baccalaureate degree (or equivalent) recognized from an accredited or recognized university

Minimum grade point average (GPA) of 3.0 (73-76%) or B in the final 60 credits of study

Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV