Bachelor of Communications (Marketing Communication)

This course will give you expertise in various areas of communication. You will study subjects in media, design and business, and gain foundational knowledge in corporate communications. You’ll develop critical thinking skills and use commercial-level equipment to create content for print, radio, film, television and online media. To build your degree, you'll choose two specialisations to study from our media, and design and communications options. You’ll graduate with the training and professional skills for traditional and emerging media and communication careers. This course culminates in a capstone unit, where you’ll get to work on an applied project relevant to your chosen specialisations. You'll build a portfolio of work, meet industry professionals, use commercial-level communications software and facilities, including our media production and photography studios. Our Communications course gives you flexibility with your degree, with a choice of two specialisations from eight areas. This specialisation will introduce you to the core concepts of marketing, including how consumers think and how marketers can adapt their strategy to appeal to different markets. You’ll learn the skills needed to develop, organise and implement marketing activities in a competitive, volatile environment.

To apply for entry into this course, you must have met:

• the course ATAR (Australian Tertiary Academic Rank) or equivalent recognised overseas qualification
• ATAR - 70
• Completion of Australian Year 12 (VCE, HSC, QCE, WACE, SACE, TCE, NTCE, ACT) with a minimum Australian Tertiary Admission Rank (ATAR) of 70; and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.
• International Baccalaureate (IB) Diploma - 24