Bachelor of Digital Marketing and Advertising

Unlock your creative, strategic and digital potential with Deakin’s Bachelor of Digital Marketing and Advertising the only degree of its kind offered by an Australian university. Feel empowered to explore the full spectrum of brand communication, where data, consumer relationships, creativity and technology collide.

You’ll study consumer psychology and business analytics while building your advertising craft – from copywriting and art direction to social media content and brand communication. You’ll turn audience insights into creative brand stories that capture attention and influence behaviour.

Using industry tools, emerging technologies and how to ethically engage with AI tools that drive today’s digital economy, you’ll think strategically, create compelling content and deliver it across digital platforms.

Be prepared for careers across digital marketing, marketing and advertising, strengthened by data driven marketing knowledge, creative advertising skills and future focused capabilities in AI and digital innovation.

If you're currently studying Year 12, or completed Year 12 in the last two years, you will need to meet all the following criteria to be considered for admission to this degree:

Year 12 prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an Additional Language) or at least 20 in English other than EAL

ATAR

Senior Secondary Certificate of Education with an unadjusted ATAR of at least 50 or equivalent