Master of Business Administration in Marketing Strategy and Planning

The MBA concentration in Marketing Strategy and Planning trains future upper-level managers to master the art of business development and marketing. This concentration puts you on a career track toward positions like chief marketing officer, creative director, senior brand manager and senior product manager. You’ll gain the knowledge and ability to Manage customers, product lines and new product development, Understand the design and sustainability of innovative business models, Develop plans and strategies to achieve firm marketing objectives and Analyze consumer behavior and translate your findings into sound business decisions.

The Kellstadt Graduate School of Business requires transcripts from all degree-granting institutions, including those attended but from which no credit was earned.