Bachelor of Science in Business Administration - Marketing

Marketing is one of the most dynamic areas of business - it focuses on understanding the ever-changing needs of people and creating systems to satisfy those needs. It also offers products and services that help meet important customer, societal and environmental challenges. Marketing is a way of thinking, critical to innovation and indispensable when trying to differentiate an organization from competitors. It’s a broad field with opportunities across a wide variety of industries and occupations.Marketing majors engage with a recommended plan of study that includes finance, economics, critical reasoning, communications, business analytics and civic engagement.The marketing curriculum is supplemented by opportunities for experiential learning that includes consulting projects and simulations, both here and abroad. Simulations and research on consumer behavior are conducted in the state-of-the-art Behavioral Lab in Gerri C. LeBow Hall, which features devices for eye-tracking, neuroimaging and galvanic skin response in climate-controlled conditions.

Official transcripts must be sent directly from your high school to Drexel They cannot accept self-submitted transcripts. You are required to submit transcripts from each high school attended. Transcripts must include all coursework from grades nine 9 ten 10 and eleven 11 Twelfth 12th grade coursework in progress should also be included.Important notes for international applicants - A transcript is official only when it is sent directly from an institution to the Office of Admissions or when it is officially signed stamped in color and sealed. Use your legal name on all documents should match the name listed on your passport. All students who attended any portion of secondary school outside of the US are required to submit an official academic record with notarized English translation from every secondary or postsecondary school attended Transcripts must reflect 9th 10th and 11th grade coursework and grades earned as well as any 12th grade coursework in progress.Two letters of recommendation are required.