Ontario College Diploma in Business - Marketing (Co-op)

This two-year business marketing co-op diploma program is designed for those looking to gain strong foundational skills to work within the marketing industry. Not only will you take courses in traditional and digital marketing concepts, market research, customer analysis and communications, but you’ll also gain an understanding of accounting and economics. You’ll graduate with confidence and a knowledge base to kickstart an exciting and successful marketing career. This business marketing co-op program covers customer analysis, segmentation and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Experiential learning includes market research studies, advertising campaigns, sales and business plans, many providing opportunities to work with live clients. You’ll also learn to use current software, including presentation, spreadsheet, graphic design and publishing applications. The paid co-op work term you’ll complete will provide you with valuable work experience as well.

Ontario Secondary School Diploma (OSSD), or equivalent, or a mature applicant with the following courses:- Grade 12 English (C or U)- Grade 11 Math (C, U or M - minimum of 60%), or Grade 12 Math (C or U)Students who do not meet the admission requirements are recommended for academic upgrading. A conditional offer may be possible with proof of enrolment. Alternatively, applicants missing the required courses may want to consider our one-year Business Fundamentals preparatory program. Upon graduation, students can enter level 2 of any business diploma program in the Lawrence Kinlin School of Business.Note: Graduates of Business - Marketing may choose to transfer into Fanshawe's Business Administration - Marketing Advanced Diploma or the Honours Bachelor of Commerce (Digital Marketing) Degree program after completing the bridging requirements.