Bachelor of Arts in Fashion (Merchandising)

Fashion merchandising is the art of blending creativity with strategic insight to transform trends into tangible retail success, bringing style from the runway to the retail floor. More than selecting the latest styles, merchandisers interpret market demands, research customer preferences, and craft curated shopping experiences that inspire, engage and drive results. This immersive, product-focused program offers a holistic understanding of the fashion industry, preparing you with the practical skills to balance creativity and business acumen. What sets the program apart is the integration of hands-on courses, such as apparel construction, textile lab, illustration and fashion history, with a diverse curriculum that connects design thinking with merchandising, marketing, styling and fashion forecasting. Through collaborative design and product development projects, along with real-world industry internships, you learn to transform ideas into market-ready fashion experiences that inspire and engage.

Have a 3.00 grade point average (GPA) (a "B" or better where "A"=4.00) from a secondary school. Some ASU programs may have higher admission or English proficiency requirements and may consider a minimum ACT or SAT score. Must have three years of high school coursework. (If you are currently in high school, ASU needs to see 9–11 grade coursework. If you have completed high school, ASU needs to see 10–12 grade coursework.) Must have and present a completed high school diploma or certificate.