Master of Business Administration (Marketing)

OverviewThe Master of Business Administration (Marketing) provides a comprehensive foundation in core business principles, with a specialisation in marketing. With sustainability built-in to every topic, industries 4.0 and 5.0 will come to life beyond the concepts.This specialisation is designed to prepare leaders to learn the latest concepts which can be applied to marketing roles immediately. You will deepen your knowledge of marketing principles and how to use them to drive business results.The MBA (Marketing) is designed for the future, with sustainability built in. You will learn how to take advantage of technology in order to test and understand customer motivations, track the path to purchase, shape emerging market niches and improve the organisation's brand. This MBA course has industry engagement embedded, with a total of up to 36 weeks of experience available through Work Integrated Learning and industry programs.Marketing Directors and Managers, Artificial Intelligence Architects and Loyalty Engineer jobs are required across every sector. They plan, organise, direct, control and coordinate all marketing activities within organisations.

Applicants for the masters must normally hold a bachelor degree or equivalent qualification from an approved tertiary institution or have completed the Graduate Diploma in Business Administration.