Master in Applied Business Analytics

The HELP Master of Applied Business Analytics (MABA) aligns Data and Analytics (D&A) and business strategy. It synthesises technological capability and rich datasets to enable business leaders to derive strategic intelligence about consumer patterns and market conditions to maximise productivity and profitability. It nurtures analytics-enabled leadership to provide a clear advantage in a data-dominated world.; AIMS; The HELP Master of Applied Business Analytics aims to produce Chief Data Officers and Chief Analytics Officers to help CEOs build the digital organisation of the future and achieve business objectives.; Specifically, it enables business professionals to:

A Bachelor\u2019s degree (Level 6, MQF) in related fields with a minimum CGPA of 2.50 ; OR A Bachelor\u2019s degree in related fields with a minimum CGPA of 2.00, subject to a rigorous internal assessment; OR A Bachelor\u2019s degree in non-related fields with a minimum CGPA of 2.00 and with relevant working experience, subject to a rigorous internal assessment; OR A Bachelor\u2019s degree in non-related fields with a minimum CGPA of 2.00 and without relevant working experience, subject to passing pre-requisite study of business and quantitative methods/statistics; OR Other equivalent/related qualifications to a Bachelor\u2019s degree recognised by the Malaysian Government.