Bachelor of Business Administration - Marketing

Effective marketing changes people's lives. It understands what they want, what they need, when, and how. Good marketers drive the strategy of the business by combining analytical focus with creative ingenuity.
What you'll learn
Researching the 4C’s: Customers, competitors, the company, and contextMarket orientation and product positioningCreating and managing a unique brandThe 4P’s of the marketing mix: Product, price, promotion, and placeSales pipeline management