BSB60520 Advanced Diploma of Marketing and Communication

Build and enhance your skills for developing and leading strategic marketing and communications projects that support organisational success. In the BSB60520 Advanced Diploma of Marketing and Communication, you'll explore a comprehensive set of topics that will enhance your ability to plan strategic marketing initiatives. Learn to lead teams to execute, manage, review and adapt key marketing projects that support organizational goals. The qualification is designed for individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation.

Have completed BSB52415 Diploma of Marketing and Communication OR Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR Have four years equivalent full-time relevant work experience.