Bachelor of Business Administration in Marketing - Digital Marketing

The emerging digital marketing sector is attracting marketing graduates interested in paid search, display advertising, marketing analytics, search engine optimization, content marketing, mobile marketing, email marketing and social media. Students who graduate with the digital marketing concentration will understand the foundational theory and best practices related to driving website traffic and making data-driven decisions. Students will be prepared to complete industry-recognized certifications within the digital marketing electives and will be encouraged to complete other external certifications that relate to their career goals. Students will learn to use appropriate industry tools for the classes in which they enroll such as website builders, email service providers, content creation tools, social media planning dashboards and keyword planning tools. Students will learn the development process for digital marketing platforms and to connect the creation of materials to marketing strategies and measurable objectives. After completing the concentration, students will have an understanding of the use of digital marketing in contributing to the overall achievement of the organization’s business objectives. Courses in this concentration build on the content of MKTG 384. Students should complete this course as soon as possible after completing COB 300.

Official transcripts (complete and original copy, in English). One letter of recommendation. Competitive applicants will have excellent class rank and an academic background that shows a strong program of study. SAT minimum score of 500 on the Evidenced IELTS minimum score of 6.5 TOEFL mimimum score of 81 (internet-based test) Certificate of Advanced English (CAE) minimum score of 176, CEFR level