Bachelor of Business (Marketing)

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.

To enter our undergraduate programs, at a minimum you’ll need to have completed Australian Year 12 (or an accepted international equivalent) with a certain grade and minimum English language requirements. You may also need to meet subject prerequisites.Subject prerequisitesUnits 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.