Bachelor of Media and Communication in Marketing

Print. Online. Radio. TV. Podcasts. Social media. Mobile storytelling. There are many ways to create content and break the news. As digital storytelling rapidly evolves, employers need graduates who are more than just writers or presenters. They need producers, designers, videographers and podcasters – people who understand the core elements of a powerful story, with the technical skills to make stories shine.With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.Critically and creatively apply knowledge, skills and practices relevant to their field of study revealing autonomy and judgment to appraise, analyse, produce or create works suited to a range of audiencesDevelop, research and evaluate concepts, ideas, information, images and processes, relevant to their field of study, through creative, critical and reflective thinking and practiceInterpret, communicate and exchange ideas, problems and arguments across personal, professional and disciplinary settings using a variety of modes and media that are suited to audiences and contextsEffectively gather and communicate ideas and information across a variety of platforms in the forms relevant to the different disciplinesWork independently and collaboratively to demonstrate self-management and exhibit the skills needed to develop and sustain effective networks, relationships and connections relevant to their specialist area of studyExercise judgments that reflect the values and principles underlying their field of study and demonstrate responsibility and accountability in their relationships, communication, conduct, practice and future learningIn today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Subject prerequisites Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.