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Sports Technology combines the excellence of both sports science and technology. This course covers industrial design, human factors and marketing for the sports equipment sector and elite sport. Based in our dedicated, purpose-built Sports Technology Institute, the course focuses on, design, manufacture and testing of sports equipment, clothing and footwear, and has been specifically developed to provide the sports industry with graduates possessing the required specialist technical knowledge and skills to improve existing and develop new sports goods and products. Sports technology combines the excellence of engineering science, measurement and analysis, and sports science to relate the performance and usage characteristics of sporting equipment to the underlying principles of product design. It reinforces this by providing an up-to-date knowledge of manufacturing processes and materials, to enable improvements in sports product performance and ease of use. The course covers industrial design, human factors and marketing for the sports equipment sector. Equipped with a thorough technology education and a sound design base, our graduates are ideally placed to develop innovative concepts and designs, and turn them into profitable products. ### What's the difference between MEng and BEng If you’re choosing between the BEng and MEng, here’s the good news: the first three years are the same on both routes, so you’ll build the same strong foundation in engineering science, design and hands‑on problem‑solving whichever degree you start with. A BEng gives you everything you need to launch into exciting early‑career engineering roles. You’ll learn the core technical principles, develop practical skills, and get plenty of opportunities to tackle real engineering problems. It’s a great choice if you want a solid engineering qualification in three years, with the flexibility to enter industry sooner. The MEng includes everything in the BEng plus an additional year when you can dive deeper into the areas of engineering that excite you most. You’ll choose from a wide range of optional modules, allowing you to specialise and explore advanced topics. You’ll also take part in a major multidisciplinary design project that involves real companies or research teams to help strengthen your employability by building standout technical and teamwork skills. If you’re already aiming high and want to become a future industry leader, the MEng is the most direct route. That extra year means the degree meets the educational requirements for later professional registration as a Chartered Engineer (CEng), which many top employers look for. Pick BEng if you want a high‑quality engineering degree with the option to start your career sooner. High‑performing BEng students can apply to move onto the MEng as long as you meet the required academic level, so you’re not locked into your choice. Choose MEng if you’re ambitious, want to specialise, enjoy project‑based learning, and like the idea of graduating ready for professional recognition as a Chartered Engineer. Both routes set you up for success. You just get to choose the path that suits your goals and ambitions best.