Bachelor of Commerce (3 years) - Marketing Insights and Analytics

In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.

Macquarie University recognises a range of international qualifications for direct entry to our courses, including:senior secondary qualifications from more than 40 countriesseveral Australian and overseas foundation programsdiplomas, associate degrees and bachelor degrees assessed as comparable in standard to Australian qualifications.International Baccalaureate- 28