BA (Hons.) Advertising and Brand Communications

Whatever the brand, whatever the market and whatever the media, successful advertising brings together a combination of creative thinking, commercial awareness and strategic insight. Combining creative thinking, commercial awareness, and strategic insight, you’ll study topics including behavioural economics, ethics and sustainability, digital communications and data analysis, to develop integrated campaign strategies across both traditional and digital media. Along the way, you’ll have access to the real professionals – whether as guest lecturers, campaign clients or placement employers. So, by the time you leave us, you’ll be ready to join their ranks in the industry. Manchester: A Global City Manchester’s second largest employment sector is the creative and digital media industries, so studying your degree here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists. Manchester has a strong infrastructure of employers, from global agencies and in-house teams to specialist providers of digital and advertising media. World-class hubs including MediaCityUK and The Sharp Project are based here, and the mixture of global, national and independent creative talent provide a unique environment for collaboration and innovation.

104-112 UCAS tariff points.GCE A levels - grades BCC or equivalentPearson BTEC National Extended Diploma - grade DMMAccess to HE Diploma - Pass overall with a minimum 106 UCAS Tariff pointsUAL Level 3 Extended Diploma - grade of Merit overallOCR Cambridge Technical Extended Diploma - grade DMMT level - We welcome applications from students undertaking T level qualifications. Eligible applicants will be asked to achieve a minimum overall grade of Merit as a condition of offerGCSE grade C/4 in English Language or Level 2 Functional Skills English pass and GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics passIB Diploma - Pass overall with a minimum overall score of 26 or minimum 104 UCAS Tariff points from three Higher Level subjectsOther Level 3 qualifications equivalent to GCE A level are also considered.