BSc (Hons) Fashion Marketing with placement/study abroad

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices.Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular emphasis on the circular economy, and the influence that sustainable business models have on the environment and on the relationship with the customer. Students will learn about interactive fashion marketing, digital marketing, artificial intelligence, personalised fashion marketing, micro-influencers, sustainability, and user-generated content. Underpinning this is a thorough knowledge of the fashion industry, the product development process, and the localglobal socio-economic influence on fashion and the marketing message.

112-120UCAS Tariff pointsGCE A levels - grades BBC or equivalentPearson BTEC National Extended Diploma - grade DMMINTERNATIONAL BACCALAUREATE POINTSIB Diploma with minimum 28 points overall or 112 UCAS Tariff points from three Higher Level subjects. If you plan to meet the Level 2 course requirements through your IB Diploma you will need to achieve Higher Level 4 or Standard Level 5 in English and Higher Level 4 or Standard Level 4 in MathematicsIELTS 6.0, with no component below 5.5TOEFL IBT Overall score: 79 With no individual test score below:Listening: 17 Reading: 18 Speaking: 20 Writing : 17