Master of Analytics - Business

Gain an industry-recognised and highly sought-after qualification in data analytics. Become a technology leader with the practical skills to innovate and propel businesses forward with data-driven insights. The Master of Analytics (Business) is a rigorous qualification designed for those wishing to build skills in the rapidly expanding field of data analytics. It is one of the longest running analytics qualifications in New Zealand and is now also taught internationally. Massey University believes you need to understand the problems organisations face, so this analytics master’s has been grounded in real-world business contexts from the beginning. From problem identification, data acquisition, method selection, analysis and communicating your findings, Massey’s Master of Analytics focuses on what industry is demanding in data analytics graduates. When you graduate with a Masters in Analytics (Business) you will have gained highly sought-after skills that allow you to understand a business problem and use machine learning and data mining to solve them. In this business specialisation, you can choose to apply your new-found knowledge and techniques to either marketing or finance.