BBS Marketing and Global Cultures

An essential challenge for businesses in Ireland is how they can connect the capabilities of our workforce to contribute to solutions for people who are largely in markets outside Ireland, across the EU and the wider global community. Business needs graduates who can both understand the fundamentals of how to create value for customers (which our business subjects provide) and how to translate them into solutions and services that fit the needs of diverse cultures.Students on this degree can choose from one of three Business subjects (Management, Marketing or International Business) which they can combine with an array of Global Cultures modules, covering topics such as exploring cultures in global contexts, urbanisation, science and technology in society, security, crime and policing, and user experience and service innovation. There is a possible transfer option to this degree in second year for students who have completed the first year of the Bachelor of Arts degree (MH101) taking Business and Anthropology.