Bachelor of Communication - Digital Communication

Digital platforms have revolutionised the way organisations connect with audiences, tell compelling stories and build vibrant communities. The Digital Communication major in our Bachelor of Communication equips you with the creative and strategic skills to craft engaging content and communicate with impact across today’s dynamic and fast-evolving digital media landscape. Our digital communication major explores how organisations design and deliver communication campaigns across platforms such as social media, websites, online video and emerging digital technologies. You’ll examine how digital content, search engines, web design and audience analytics work together to shape effective online communication strategies. You’ll also build hands-on experience in digital storytelling, content creation and communication strategy while learning how organisations engage audiences across social media, blogs and online platforms. Through our on-campus student creative consultancy MESH, you can work on real projects for clients while gaining insight into professional digital communication workflows and collaboration.