BA (Hons) Business and Marketing

Have your sights set on a graduate training scheme Or looking to enter the world of marketing With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing.
During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing,relationship marketing, content marketing, buyer behaviour and customer experience.
How does this course enhance my employabilityThanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles.

You will be encouraged to undertake a work placement, study abroad or combine both. In the final year, you’ll have the option to carry out a group consultancy project in the Faculty Business Clinic, a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience.

96 to 112 Tariff Points

From a combination of acceptable Level 3 qualifications which may include: A-level, T Level, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

Subject Requirements:

There are no specific subject requirements for this course.

GCSE Requirements:

Applicants will need Maths and English Language at minimum grade 4/C, or equivalents.

Additional Requirements:

There are no additional requirements for this course.