Graduate Certificate in Business (Integrated Marketing Communication)

Become a strategic storyteller and learn how to employ effective communication strategies and tactics across all marketing channels.Study advertising, consumer behaviour, marketing, public relations and survey research. Develop digital competencies and in-demand transferable skills in data analysis, content creation, social media management, impactful communication and project management.Be taught by award-winning academics and industry leaders who bring valuable real-world experience to the classroom.Extend your studies by continuing into a Master of Business once you’ve completed your graduate certificate. Study online or on campus for six months full-time.Careers and outcomesIf you're looking to pivot your career and gain specialised knowledge in integrated marketing communication, QUT's Graduate Certificate in Business (IMC) is a great option. Upon graduation, you'll possess the essential skills and knowledge to make strategic decisions in planning, researching, and crafting IMC campaigns and programs that address genuine business needs.This Graduate Certificate in Business (IMC) opens doors to diverse career opportunities across a variety of industries.Possible careersBrand managerContent marketing managerCorporate affairs managerDigital marketing specialistGovernment relations officerInfluencer marketing specialistMarket research analystMarketing managerPublic relations consultantSocial media manager

You must have acompleted recognised bachelor degree (or higher qualification) in any discipline.