MSc Strategic Marketing and Analytics

You will work on the latest research developments, while industry speakers provide development opportunities to enrich your creative and strategic business practice. This will significantly contribute to your university experience and preparation for professional practice. The curriculum revolves around contemporary strategic marketing practice and emerging trends in the digital world. Students on the course will delve into the likes of data analytics, strategic marketing, social media trends and innovative research practice and exploring the dynamics of marketing on a global scale. Teaching sessions for this course will take place Monday to Friday between 9am and 9pm. As such, the course may include some evening teaching. You will have the opportunity to gain professional qualifications through an Accredited Degree partnership with The Chartered Institute of Marketing (CIM). CIM qualifications are highly sought after by employers, and their content is reflected in our degrees, equipping you with the best opportunities for a successful marketing career.

A lower second-class honours (a 2:2, or equivalent non-UK qualifications) or higher in a relevant subject, or an equivalent professional qualification in a related subject. You will also need to submit a copy of your Curriculum Vitae (CV)/Resume.

If you are applying directly from an undergraduate degree course without experience or professional practice, you must be able to demonstrate a good knowledge of your chosen subject area.