Master of Science in Marketing Analytics and Insights

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that combines quantitative and analytical learnings with the qualitative storytelling of traditional marketing.

This new program is focused on preparing marketers for career opportunities in marketing insights and big data, and requires students to have a strong quantitative background. Through this program, graduates will be able to interpret complex analytical marketing insights into actionable business decisions.

Applicants with international degrees are required to have their educational credentials evaluated by a NACES evaluating agency.* Applicants should submit original or certified (notarized) copies of all post-secondary transcripts, marksheets, examination results, diplomas and degrees. These documents should be mailed to our address. If not issued in English, a translation must be provided from a professional translation agency.

If you already have an advanced degree from the U.S., you will need to submit an official copy of the advanced degree as well as the official transcripts of your bachelor’s degree.