Associate of Applied Science in Marketing Management

This program introduces you to fundamental marketing practices and concepts, along with basic business principles and an overview of marketing, sales and public relations techniques. You’ll learn the basics of marketing, the process of identifying, attracting and retaining customers for a business or organization. You’ll study the consumer decision-making process and the marketing mix concepts of product, price, place and promotion. You’ll learn principles of management, business and communication to build a foundation for a career in marketing. This program develops your strategic thinking, creativity and analytical skills.

All foreign credentials must be evaluated. Admission requires a general evaluation stating credential is equivalent to that of a U.S. high school or U.S. college or university. All evaluations must be completed by a member of the National Association of Credential Evaluation Services (NACES) or American Association of Collegiate Registrars and Admissions Officers (AACRAO). Please note: Some evaluation services require translation from a translation service. In order to have foreign college credit count towards the completion of a program at a college of the Alamo Colleges District, students must submit a course by course evaluation.