Bachelor of Mass Communication (Hons)

The Bachelor of Mass Communication (Hons) programme at SEGi University is an exciting journey into the dynamic world of mass media. Mass communication is a vital discipline in today’s interconnected world, encompassing newspapers, magazines, radio, television, and film. This programme equips students with the kills and theoretical knowledge needed to excel in this field. What sets our programme apart is its blend of creativity and management. Students gain hands-on experience with state-of-the-art equipment and industry-relevant software. One unique aspect of this programme is the opportunity to specialise in Advertising, Broadcasting, or Public Relations, tailoring your education to your specific interests and career goals. With a curriculum designed to provide an in-depth exploration of subject matters and a range of electives, you’ll gain a comprehensive understanding of mass communication. Industry relevance is a priority at SEGi. Through our “Industry into Classroom” approach, students work on real industry projects, mentored by academic and industry experts. With students from over 90 nationalities, you’ll also benefit from a diverse and international learning environment. Accredited by the Malaysian Qualifications Agency and the Ministry of Higher Education Malaysia, this rogramme opens doors to a world of opportunities in mass communication