Success in the modern media landscape requires graduates to be flexible, adaptable, and multi-skilled - able to respond to technological innovation, shifting audience behaviours, and new business models. This course will equip you with the creative, strategic, and entrepreneurial skills needed to meet these requirements and thrive in the rapidly evolving and dynamic creative industries.
By studying this course, you'll be prepared to either be a content business - operating as a freelancer, entrepreneur, or independent creator, or work for a content business - contributing effectively within larger companies, agencies, or media organisations. You'll learn that to be a valuable and effective employee within any content-driven enterprise, an understanding of how the business operates, how value and income are generated, and how content supports brand, marketing, and organisational goals is a key attribute.
Practical learning around content monetisation, audience development, digital marketing, and business models for media enterprises is embedded alongside technical and creative training. This ensures that you can create engaging content and simultaneously think strategically about the role of that content in delivering value, reaching audiences, and supporting organisational success.
Work experience is a key element of the course. You'll be expected to complete 150 hours of freelance or entrepreneurial practice - this could be creating video content for a local business, photographing events, or developing your own content venture. In addition, all students must complete at least five days of formal work experience within a workplace, providing an opportunity to build relationships with employers, experience professional environments, and learn directly from industry experts.
Through a combination of real-world client briefs, freelance experience, work placements, and industry engagement, you'll graduate from this course not only with an impressive portfolio of work but also with the entrepreneurial mindset, flexibility, and strategic awareness demanded by today’s fast-changing employment landscape.
If you’re looking to study our creative media production degree but don’t have the relevant qualifications or experience, the foundation year in media will help you develop the core skills and knowledge to progress. Find out more about the foundation year in media.
This course also offers the option of a placement year. A placement year allows you to put what you've learned in your first and second years into practice in the workplace, gaining valuable real-world work experience before you graduate. Our course and placements teams will help you find the perfect industry placement in your chosen field.
Who is this course for
This course is for aspiring content creators who don’t just want to make media, but also want to understand how to build audiences, market their work, and turn creativity into a business. It’s ideal for students who are curious, entrepreneurial, and ready to explore how content works in the real world - whether their goal is to launch their own content venture or to bring fresh ideas into the growing content industries.
What does this course lead to
Graduates of the programme will be prepared to work across a wide range of roles within the creative industries, including content production, digital marketing, social media strategy, podcasting, immersive media, and brand storytelling.
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