Graduate Certificate in Applied Marketing

Improve your marketing career with the Graduate Certificate in Applied Marketing. Learn advanced strategic planning analysis marketing skills and implementation tactics and help get your career to the next level.The aim of the Graduate Certificate in Applied Marketing is to provide students who already have a degree or extensive applicable experience with theoretical and applied knowledge in Applied Marketing which can be used in professional practice or further advanced study in this area.The programme offers a blend of theoretical and practical learning with an emphasis on applied knowledge and skill. High importance is placed on the development of soft skills for management such as communication presentation interpersonal and problem solving skills in addition to the development of specific business knowledge.You will learn toStrategically analyse market information in order to apply and develop market researchDevelop marketing plans promotional campaigns and cost effective budgets.Solve problems both independently and as part of a team.Career opportunitiesRecent graduates of the Graduate Certificate in Applied Marketing have gained employment in marketing roles in private and public sectors including education and retail.Satisfactory CompletionFor students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Graduate Certificate in Applied Marketing they must have completed all scheduled course work requirements and assessments successfully completed assessment requirements for all papers and achieved a total of 60 credits as specified in the programme schedule. The timeframe for completion of this programme is three years.

Completion of secondary school education equivalent to New Zealand Year 11 or 12