BSc (Hons) Business Management (Marketing)

Ideal if you have a dedicated interest in marketing, sales and consumer behaviour, this pathway concentrates on the interaction between customers and businesses in the global marketplace. You can study specialist marketing topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. The BSc Business Management degree at Swansea University is the most established programme within the School of Management, known for producing highly skilled and commercial thinking business managers. Graduates have gone on to work for the world’s biggest brands including Shell UK, Marks & Spencer, Bloomberg and Tata. As well as specialising in marketing, this Business Management course will equip you with essential modern expertise in entrepreneurship, management consulting, operations management, finance, accountancy, strategy and human resources.Business Management (Marketing) at Swansea is a flexible degree giving you the chance to study abroad for a year, or work in industry for a year. This can give you a real competitive advantage and broaden your horizons when it comes to seeking employment. Our broad selection of optional modules from the second and third years allows you to shape the degree towards your specific career goals. Covering the foundation of business and management, this course also focuses on how customers and businesses interact in a global marketplace, allowing you to pursue specialist topics such as consumer behaviour, marketing communications, marketing research, marketing metrics and global marketing. Teaching at Swansea is partly informed by research and our staff have hands-on experience of theory and practice, meaning you can benefit from their academic expertise and real-world know-how. As well as setting you up for a career in marketing within an organisation, we also have support services available to help you start your own business. During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms.As a Business Management graduate from Swansea specialised in marketing, you will find yourself in a great position to secure rewarding employment at any business. Whether your target is Shell UK, Marks & Spencer, Bloomberg or Tata, this degree makes you a strong candidate for any potential employer. Your next step could lie in any of these roles: Marketing Director, Analyst or Researcher, HR Business Partner, Management Consultant and Business Development Manager.

A-level QualificationOffers for programmes in the School of Management are usually within the range of ‘ABB-BBB’ or equivalent.All applications are considered on an individual basis, with GCSE grades, AS Level subjects and grades, work experience, references and personal statement taken into account.Variable offers are made dependent on subjects studied.No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below. GCSE Maths and English minimum C grade is also required.International BaccalaureateThe School of Management will make offers to students with predicted (or achieved) IB of 32-33 or higher.BTEC (18-unit)The School of Management will make offers to students with predicted (or achieved) BTEC results of DDM or better.